People are talking. The press is reporting. Jamie Oliver and Hugh Fearnley-Whittingstall must be delighted.
Sane people are appalled. It would be funny, if it wasn’t so very peculiar, a symptom of odd thinking.
A little known fact about Transport for London’s ban on ‘junk food’ advertising is that a company doesn’t have to be selling food to fall foul of the rules. If an advert for a West End musical used a picture of a custard pie, it would be rejected.
The rules also apply to TfL’s own advertisements. The campaign shown below ran in 2016 but would not be permitted today because cakes have too much sugar for Sadiq Khan and the neo-puritans of ‘public health’.
Banning the depiction of normal food products in adverts that are not advertising food soon leads to absurdity. To get an idea of quite how absurd things get, I used a Freedom of Information request to ask TfL how many of its own adverts it has had to edit to comply with its own daft rules. The documents I received are mind-boggling.
The story begins in late November 2018 when someone at TfL with the mildly sinister job title of Customer Marketing & Behaviour Change Executive realised that her organisation could be caught short by the impending changes. She e-mailed staff requesting a comprehensive review of TfL’s in-house advertisements to weed out any depictions of ‘junk food’ that could violate the new rules and embarrass the Mayor. To be on the safe side, it was decided that ‘junk food’ would not only be scrubbed out of TfL’s adverts on public transport, as the ban required, but from all its marketing materials.
Do read more…it gets pretty crazy – LINK
TfL forced to remove strawberries and cream from Wimbledon advert after it fails to follow its own junk food rules
First they came for the smokers…..when ARE we going to be allowed to be normal, ordinary people, safe from maniacs?